Average wedding dress cost, budgeting tips and factors affecting prices

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Key points

Here are 3 key points about the average wedding dress cost:

The national average for a wedding dress in the US is around $1,600.

Designer wedding dresses can cost $3,000 to $10,000 or more.

Budget-friendly dresses from department stores or online retailers often cost $500 or less.

Choosing a wedding gown is one of the most exciting tasks in wedding planning. but it can also be the most expensive. Gowns can cost anywhere from a few hundred bucks to even thousands more depending on the designer, details, and materials.

A 2019 survey from The Knot found the average cost of a wedding dress was $1,600 in the U.S.

Overview of wedding dress pricing

Here’s a quick overview of the price ranges you can expect for a wedding dress:

  • Simple styles and fewer embellishments in budget dresses cost under $500.
  • Expect more beadwork and lace detailing in the $500 to $1000 range.
  • Dresses costing $1,000 – $2,000 have more fancy designs.
  • Designer dresses with fine fabrics and couture details cost $2,000 – $5,000.
  • Over $5,000 are top designer labels and custom-made gowns.

Ladies are successful in finding their wedding dress for $1,600 but many report $1,000 or less. Once you start looking at designer gowns it’s easy to go over budget so it’s advisable to have a budget.

Factors influencing dress costs

Several key factors that help determine the price of a wedding dress are:

  • Silk, lace, and other premium textiles or fabrics cost more.
  • Hand-stitched decorations like beads and crystals raise the cost.
  • More layers of tulle and other fabrics have a higher price tag.
  • High-end designers charge more for their gowns.
  • Customized or tailored dresses cost more.
  • The cost goes up if fees for cleaning and alterations from the salon are included.

Brides can save money by opting for simpler shapes with fewer embellishments, cheap fabrics, and off-the-rack gowns. Brides who want a true luxury gown with intricate detail and designer name are more likely to pay more.

Understanding the Average Cost

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The average price of a wedding gown is about $1,631. This number doesn’t tell the whole story as other factors need to be considered such as where you live, who designs your dress, and what style.

The national average wedding dress cost

Across the country a brides pay about $1,631 for a wedding dress. This average is based on surveys of thousands of brides across the country. Large metropolitan cities like New York or Los Angeles have an average price closer to $2,000 to $2,500. Smaller towns’ average is closer to $1,000.

Variations by region and designer

The designer makes a huge difference too. Dresses by high-end designers like Vera Wang or Monique Lhuillier cost $4,000 to $10,000. Their gowns use expensive fabrics and take longer to make. You can find dresses at David’s Bridal and other less-expensive designers for anywhere from $500 to $1,500. A ballgown with lots of lace has a higher price while simple sheath dresses often cost less.

The average cost of wedding dresses is greatly influenced by the location, material, and designer.

Budgeting for a Wedding Dress

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It is a smart idea to budget for your wedding dress to avoid overspending. Choose how much wedding budget you want to save for the dress. Experts recommend 10-15%. Do your research to set a realistic budget and think about the price tag for the dress, alterations, accessories, and sales tax.

Setting a Realistic Budget

Check the estimates for prices and add them to your planner later. You can expect to pay anywhere from $1,000-$2,000 for a wedding dress – this price can go higher or lower. The location, how formal the wedding is, designer choices, and special touches (like bling) can affect the price so make sure your budget is in the middle of the average price range for dresses that include the features you want.

Allocating Funds for Dress Alterations

Most brides need alterations. Simple hems and bustle alterations cost an average of $100-$300. More complicated adjustments like size change, cup addition, and zipper replacement bump the price. Expect to spend around $250-500 for mid-range changes or up to $800 for luxury changes. Budgeting carefully helps you have the perfect wedding dress and the alterations to ensure they are perfect too. Let your seamstress know your budget ahead of time.

Factors Affecting Cost

Bridal gowns have been found to cost anywhere from $500 to $30,000. Some of the main things that impact the price include:

Material and Fabric Choices

The fabric used for the dress makes a big difference. The cost will increase when costly fabrics such as chiffon, lace, and satin are used. Cheaper fabrics like polyester blends are more affordable. Hand-embroidered lace and beading raise the price tag too.

Design Complexity and Embellishments

The more fancy the design and more the embellishments means higher the cost. Dresses with tons of laces, beads, sequins, and other decorative elements take more time and skill to create so they are pricier. Simple silhouettes with clean lines tend to be cheaper.

Designer vs. Off-the-Rack Options

Choosing a luxury bridal designer means spending more money. Their special couture dresses use costlier fabrics and details. If you are looking for a budget-friendly option that still looks great then go for off-the-rack dresses from a store like David’s Bridal may be a good option.

Cost-Saving Tips

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Shopping during sales and trunk shows

Check out seasonal sales or trunk shows for dresses. You can find great discounts at these events. Ask the boutique about discounts for purchasing their floor samples.

Considering pre-owned or rental options

Check out StillWhite, PreOwnedWeddingDresses.com, or local consignment stores for used gowns at reduced rates. Renting a dress is also much cheaper than buying a new one.

Custom-made dresses on a budget

Collaborate with a tailor to make a cheap custom dress. Provide your fabrics and trims sourced affordably. You can look great even with simple styles and little to no embellishments.

Expert Insights

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When choosing a wedding dress celebrity wedding planner Mindy Weiss recommends concentrating on how the dress makes you feel not what’s popular right now.

Weiss advised to “Always go for how the dress makes you feel rather than the current trend.” Most brides go with a satin ballgown but Weiss advises brides to try on a huge range of silhouettes to see which shapes them best.

She shared that it’s good to find a good seamstress. Even the priciest dress needs to be altered to fit well so don’t drop the ball on the seamstress.

Quotes from Mindy Weiss on dress selection

“Wear the dress that makes you feel beautiful, classy, and confident.”

“Wear what is best for you; don’t follow the trends.”

“Don’t rush; take your time. Get the dress you want, not just a dress.”

Frequently Asked Questions (FAQ)


What are some good wedding dress shops for brides on a budget?

Brides on a budget can check out stores like David’s Bridal, BHLDN, and bridal salons to find quality dresses at lower price points. Pre-owned dresses are also a great budget option.

How much does the average wedding dress cost?

According to surveys by The Knot the average cost of a wedding dress in the U.S. is around $1,600 but gown costs can range from $500 to $10,000+ depending on the designer and style.

Should you buy or rent your wedding dress?

It depends on your budget and plans for the dress after the wedding. Buying allows you to keep your gown forever. Renting can save money but you’ll return the dress after the wedding.

What wedding dress styles are trending right now?

Some top wedding dress trends include minimalist silhouettes, plunging necklines, bold cutouts, mini dresses, pantsuits, capes, and colored dresses.

How much should you budget for wedding dress alterations?

Experts recommend budgeting around $500-800 for alterations which include taking in the dress, hemming, bustling, and more. Complex gowns may cost more.

When should you start shopping for your wedding dress?

Ideally 6-9 months before your wedding. This gives time for shipping, alterations, and dealing with dress issues. The earlier is better for custom or designer gowns.

How do you choose the right wedding dress silhouette?

Consider your body type, style preferences, and wedding vibe. An A-line or trumpet style flatters most figures. Mermaids and sheaths are sexy. Ballgown is traditional.

What are the most flattering wedding dress necklines?

Off-the-shoulder, V-neck, and sweetheart necklines are universally flattering. Illusion necklines elegantly show off the collarbone.

How many wedding dresses should you try on?

It’s best to try on a variety of silhouettes to find what suits your body. Many brides try on 10-15 dresses before finding “the one.”

Who traditionally pays for the wedding dress?

The bride pays for her own dress. However some brides receive financial contributions from parents or other family members.